Published date: 02.04.2026
|Processed date: 02.04.2026
|Session 10
|Submitters: Vláda
The bill extensively amends the rules for regulating advertising, particularly for human medicines, medical devices, diagnostic devices and certain foods, including infant formula. It clarifies the definitions of advertising, sets stricter conditions for marketing, limits gifts and hospitality to professionals and prohibits certain practices that encourage excessive consumption. It also establishes rules for patient programs, special protections for children in advertising, and more precise liability for advertisers. It strengthens supervision by state authorities and harmonises offences and penalties, with fines of up to CZK 5 million.
sanctionshealthcareadministrationentrepreneurshipchildren